For the Summer 2025 launch, we crafted a suite of creative assets designed to spark that first-day-of-holiday feeling. Inspired by vintage postcards and playful stamp motifs, the campaign teased the collection as a one-way ticket to endless European summers. Each piece was designed to transport our customers straight to the sun-drenched coastlines, poolsides sunsets, and long golden evenings that define the season.

AUS Creative for the launch of

Summer 2025

TEASER

EDM HERO TEASER #1

META VIDEO TEASER #1

LAUNCH

EDM HERO LAUNCH #1

META VIDEO LAUNCH #1

EDM HERO TEASER #2

META VIDEO TEASER #2

EDM HERO LAUNCH #2

META VIDEO LAUNCH #2

USA Targeted Sale Campaign for

Memorial Day

A suite of assets was developed for Memorial Day Weekend in the US to promote a SUNNYLiFE sale. Drawing inspiration from the red, white, and blue colours associated with Memorial Day celebrations, Creatively incorporating the star motif in a distinctive SUNNYLiFE style. The objective was to highlight the sale products while also selling a lifestyle. Digital touch points include website banners, Meta ads, and B2C EDMs.

WEBSITE DESKTOP BANNER

WEBSITE MOBILE BANNER

VIDEO ADS STORY/REEL

VIDEO ADS SQUARE

EDM HERO #1

EDM HERO #2

EDM HERO #3

Managing the curation of the seasonal rangebook.

SEASONAL RANGEBOOK

SEE HERE

@sunnylifeaustralia

For the last two & a half years, I’ve focused on storytelling and creating engaging on-brand content for SUNNYLiFE’s Instagram, consistently coming up with new and exciting ways to ensure engagement is always top of mind. Aligning seamlessly with the marketing calendar.

Wallpaper Refresh Story Series

Pop-up prints & signage for

Bondi Store

A diverse range of assets was created for our SUNNYLiFE pop-up in Bondi to support the marketing activations planned throughout the summer. The goal was to drive awareness and, in turn, sales. This project was particularly exciting due to the variety of assets developed, including T-shirt designs, flag motifs, digital signage for Westfield, ice cream cart signage, and various print materials.